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Whether it's more personalized services or better customer support for new digital homes, service providers need to develop stronger ties to their customers, to ensure future relationships. This track will explore how to do this.
| Wednesday, October 24 | |
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12:30 PM – 1:30 PM Location: Pavilion 11 The confluence of broadband-ready device proliferation, the increasing sophistication of the home network, and the movement of content to the Cloud creates a fertile ground for service providers to bo…More ▶ Moderator - John Barrett, Director of Consumer Analytics, Parks Associates  John Barrett currently analyzes digital media and international trends for Parks Associates and also heads the company’s consumer research team. He regularly advises companies from both the content and hardware industries on their digital media strategies and has authored dozens of industry reports. He holds an MA in international economics from the Johns Hopkins University: School of Advanced International Studies (SAIS) and a BS in international affairs from Georgetown University. INDUSTRY EXPERTISE: International Research, Digital Media, Mobile TV, Social Media, User-generated Content, Web 2.0 Panelist - David Thompson, Director of Product Marketing, ZyXEL  David Thompson is Director of Product Marketing for ZyXEL Communications, Inc. Thompson is responsible for building partner relationships in the telecommunications industry and helping promote product lines and features that benefit both ZyXEL and its customers. Panelist - Juan Vela, Solutions Marketing Director, Calix  With over 15 years experience in broadband access technologies, Juan Vela is a recognized telecommunications industry professional. A regularly featured author in trade publications and industry blogs, Juan is responsible for solutions marketing at Calix where he works to identify emerging market trends. Prior to joining Calix, he split his time between wireline service providers and broadband equipment suppliers, holding a variety of engineering, product management and marketing positions. Juan holds a BS in Electrical Engineering from the FAMU/FSU College of Engineering. Panelist - Tom Zanoli, GVTC  Tom Zanoli is the Internet and Security Product Manager for GVTC Communications. Zanoli is responsible for managing the P & L for existing products along with new product development for broadband and security. A corporate strategy for GVTC is to “own the home or business” and Zanoli has been working on managed products centered around the connected home and business. Before joining GVTC in 2007, he held management positions at Alltel and Windstream communications in Customer Service, Marketing, IT and Business Development. | |
1:40 PM – 2:40 PM Location: Pavilion 11 Video service providers still face traditional issues of being able to remotely troubleshoot video quality issues, but those problems have been compounded by the introduction of more connected devices…More ▶ Moderator - Andy Mitchell, Editor, 4GTrends  Andrew Mitchell is an Engineering Technologist with over 30 years of experience in telecom and wireless technologies. As Content Director for 4G World he has been responsible for program development since 2010. He also serves as Editor of 4G Trends, an online new portal focused on the critical issues of the mobile broadband industry. Throughout his career Mitchell has been engaged in quality and systems engineering tenures in defense electronics and telco environments as well as providing consultative services for the development, design and delivery of VoIP, wireless, mobile computing and RFID-based technology solutions for enterprises. Panelist - John Grady, Sales Director, Americas Application Software & Service, Pace Americas  John Grady is the Sales Director responsible for Application Software and Services for the Americas at Pace PLC. His portfolio includes Pace’s industry leading TR069-based Component Management System (CMS) for device management, the Services Management layer (SMS) and the Professional Services organization for Customer and Support and Software deployments. Prior to Pace, Mr. Grady led the SMB Marketing and Sales Development team at Netgear where he was responsible for product and channel marketing as well as business development. Mr. Grady also held several leadership positions at Covad Communications in Product Management, Strategic Planning and Customer Operations. Earlier in his careers, John was a part of the Communications and Entertainment consulting practice at Arthur Andersen and an officer at the private banking firm Brown Brothers Harriman & Company. Mr. Grady earned a BA in Economics from Boston College, and an MBA in Finance from the Indiana Graduate School of Business. Panelist - Alan Marks, Senior Marketing Manager, Alcatel-Lucent Alan Marks is a Senior Marketing Manager at Alcatel-Lucent, and has been involved in the communications industry for more than 20 years. AtAlcatelâ€Lucent, he is responsible for defining and executing the company’s marketing strategy for their portfolio of customer experience management solutions for the connected home. Mr. Marks earned a bachelor’s degree in electrical engineering from Worcester Polytechnic Institute. Panelist - Scott Kolman, Vice President of Product Marketing, Synchronoss  Scott is the Vice President of Product Marketing at Synchronoss. Prior to joining Synchronoss, Scott was the SVP of Marketing at SpeechCycle where he oversaw all marketing functions for the company including product marketing and product management and corporate communications. Scott has more than 20 years of experience in the communications industry and has held senior management positions at Amdocs, Nortel Networks, Clarify and Lucent Technologies. With high-tech marketing experience spanning product marketing, strategic alliances, industry and channel marketing, market management and marketing communications, Scott is a widely recognized and respected marketing professional with expertise in the customer care industry. | |
2:50 PM – 3:20 PM Location: Pavilion 11 Based on quantitative research on consumers and their video preferences by Altman Vilandrie & Company, this session explains consumer video preferences for providers, devices, advertising type, ad…More ▶ Speaker - Jonathan Hurd, Director, Altman, Vilandrie & Company  With more than 20 years of consulting and industry experience, Jonathan’s background within the communications, media and related technology sectors is extensive. His primary areas of expertise include business and marketing strategy, new business creation and launch, integrated consumer and business services, and customer and sales channel segmentation and targeting. Jonathan’s work with operators includes communications services strategy and business planning, market sizing, product roadmap development, customer segmentation, and marketing budget optimization across systems, products, customers and channels. Jonathan received a B.S. in Computer Science and Engineering from M.I.T., and an M.B.A. from Harvard Business School. | |
| Thursday, October 25 | |
2:30 PM – 3:30 PM Location: Pavilion 11 Though most IPTV providers have been exploring multi-screen opportunities, in order to properly implement these plans they must be able to assure that video content will be delivered at the same optim…More ▶ Moderator - Alan Breznick, Senior Analyst, Heavy Reading 
Alan Breznick joined Heavy Reading in April 2007. He focuses on the cable TV technology market and IPTV infrastructure. Breznick moved over to Heavy Reading from Light Reading, where he edited the Cable Digital News Web site and industry newsletter for more than four years. He was also the founding author of Light Reading's Cable Industry Insider reports. Panelist - Marc Savoie, VP of Product Management, Mariner  As VP of Product Management, Marc oversees Mariner’s global technology direction and innovation road map, including product development and customer support. Since joining Mariner, he managed the delivery of the IPTV industry's first QoE monitoring solution, xVu™. He joined Mariner from Nortel where he spent over a decade working in various technical and leadership roles. In his last role at Nortel Networks, Marc was part of the leadership team responsible for delivering Nortel's Multi-service Provider Edge product family. Marc holds a Bachelor of Science (Electrical Engineering) and a diploma in Technology Management and Entrepreneurship from the University of New Brunswick. Panelist - Jim Welch, Sr. Consulting Engineer, IneoQuest Technologies  Jim Welch is a Senior Consulting Engineer with IneoQuest Technologies developing digital video measurement and monitoring equipment solutions. He works with many of the leading video service providers and OEMs in evaluating products, commissioning networks, and developing real time streaming media monitoring solutions. Before joining IneoQuest, he was Vice President of Engineering for UB Networks and Newbridge Networks. Jim has led the hardware and software development of a range of copper and fiber based networking equipment used in mission critical applications for Fortune 100 companies for over 15 years.Jim holds BSEE and MS degrees from the State University of NY at Buffalo and Boston University. Panelist - Steve Shalita, VP of Marketing, NetScout Systems, Inc.  Steven Shalita has more than 20 years of industry and technology experience across service provider and enterprise markets with a strong background in enterprise networking, MPLS, and IP transformation projects. His wide range of experience includes service management and assurance to service delivery architecture including data center, LAN/WAN, core, edge and metro technologies as well as leading initiatives targeting convergence, mobility, triple-play and business services carrier environments. Mr. Shalita has held senior marketing leadership positions at Alcatel-Lucent, Redback Networks, HP and Cisco. He returned to NetScout in July of 2008, and was previously Director, Product Marketing from 1997 through 1999. | |
3:35 PM – 4:35 PM Location: Pavilion 11 Developing new services and then selling and marketing those services have not been traditional strengths for service providers, but if they are to successfully generate new revenues on top of their b…More ▶ Moderator - Dave Nieuwstraten, Principal, Pivot Group Dave has over 13 years’ experience in the telecommunications industry. A leading telecom market researcher, Dave focuses on conducting industry research and reports which provide knowledge and insight into the evolving telecom landscape. Dave is also the founder and managing partner of our sister company, Pivot Group, a leading marketing agency. Prior to Pivot, Dave held senior consulting positions with two firms focused on small and rural telecommunications companies. He was the senior marketing consultant for GVNW Consulting, where he worked for over five years. Prior to that, he was the director of marketing services for Cathey, Hutton & Associates (now CHR Solutions) where he oversaw the western region and 11 employees in the marketing/research division. His first position in the industry was as the director of marketing and public relations for BCT, a cooperative in Beavercreek, Oregon. Dave serves on the marketing committees for various telecommunications associations including Rural Independent Competitive Alliance (RICA), OPASTCO, and the Oregon Telecommunications Association. Dave is a frequent writer and speaker on marketing-related topics including strategy, research, product development, advertising, and pricing/bundling. Dave holds a Bachelor’s in Business Administration with an emphasis in Marketing, San Diego State University, and has completed the AMA School of Marketing Research, University of Notre Dame. Panelist - Doug Pals, Re:Sourceful Communications  In 2002, Doug started Re:Sourceful Communications – a marketing, product development and business cultural development company. In 1993, Doug joined Jefferson Telephone as the first independent telco marketing manager in Iowa. He’s been marketing telcos ever since. He understands that developing the correct work environment is fundamental to success for today’s telcos. Re:Sourceful assists clients with a wide range of services, including marketing, business/product development, public relations, sales training and cultural change. Doug lives in Clive, IA. He and his wife have two daughters who offer on-going market research about the needs of our future customers. Panelist - Chris Carabello, Director of Market Development, Metaswitch  Chris Carabello is Director of Market Development for Metaswitch Networks. He has 20 years experience in sales and marketing to both consumers and businesses, and for competitive and incumbent carriers. In his current role, Carabello partners with Metaswitch customers to maximize their switching and applications deployments from end user product definition through market launch. He joined Metaswitch in 2007 after having served as Director of Marketing for Broadview Networks, where he steered the company’s branding and channel management and supported the successful market introductions of its converged IP product portfolio. Previously, Carabello served in senior marketing positions at AT&T where he launched its e-commerce initiative and led distribution of its IP products to small businesses through tremendous growth. Carabello holds a Bachelor’s degree from Villanova University and an MBA from Rutgers University.
Panelist - Chris Kirschten, Product Manager, Blackfoot Communications Inc Chris began working for Blackfoot Telecommunications Group in Missoula, MT in August of 2006 and is currently the Product Manager. He is responsible for developing the business case for new products and for new product roll out planning, as well as for the product lifecycle management of existing products and services. Chris has previously worked for AT&T Wireless Services as a Customer Program Manager and at Myrio, an IPTV middleware vendor as Director of Operations. He attended the U.S. Naval Academy in Annapolis, MD earning a bachelor of science and is a graduate of Seattle University with an MBA. He is also a certified Project Management Professional (PMP). | |
| Friday, October 26 | |
2:00 PM – 3:00 PM Location: Pavilion 11 Simply adding OTT to the service mix won't help consumers if they become overwhelmed by choices and are unable to find programming that matches their specific needs. This session will address tool…More ▶ Moderator - Lawrence Harte, President/Publisher, IPTV Magazine Panelist - Bob Shallow, Senior Vice President, Sales and Marketing,Service Providers and Portals, Rovi Corp. Panelist - Jeremy Toeman, CEO, Dijit  Jeremy Toeman is CEO of Dijit Media, a venture-funded startup whose vision is to create the ultimate “hyperpersonalized social TV guide.” Jeremy has over 11 years experience in the convergence of digital media, mobile entertainment, social entertainment, social TV and consumer technology. He has a proven track record of designing and delivering award-winning products and technologies to the connected home. Prior to Dijit, Jeremy was a founding partner of Stage Two, a firm providing product design, user experience and marketing services. Jeremy was key to successes for Boxee, VUDU, Clicker.com and many other consumer technology companies.
Prior to Stage Two, Jeremy was Vice President of Product Management at Sling Media (acquired by EchoStar in 2007) where he was responsible for guiding the Slingbox from conception through launch, including user experience for the SlingPlayer for PC and mobile applications. The Slingbox won numerous industry awards, including a technology Emmy and a 2005 CES “Best Home Media Networking” honor. | |
3:10 PM – 3:40 PM Location: Pavilion 11 Telcos have a short window of opportunity to develop a competitive advantage with their multiscreen offerings by providing subscribers with bundles that include live TV as well as Video on Demand (VOD…More ▶ Speaker - Wayne Purboo, President, CEO and Co-Founder, QuickPlay Media  Wayne drives the development, management and execution of QuickPlay’s innovative strategy. Under his guidance QuickPlay has developed award-winning technologies and forged critical partnerships with market leading content providers, video service providers, handset manufacturers and mobile service operators to drive the rapid growth of the company. Prior to founding QuickPlay, Wayne was Chief Technology Officer for Solect Technology Group. When Solect was acquired by Amdocs, Wayne was appointed to the role of Vice-President of Strategy. Wayne is on the Advisory Board of Virgin Unite and is active on the boards of GlassBOX, Artscape, Cellwand, and the Toronto International Film Festival. | |
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